Prichard MDG
Key Art
You Oughtta Be in Pictures
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Illustration
The use of illustration and key art to convey ideas is a staple of marketing and advertising. PMDG uses such art as one aspect of thematic branding campaigns. Art for marketing and advertising is concepted, created and selected for its contribution to the theme with an eye toward the company or product core values and style formulations.

Illustration is created both in-house as well as purchased from illustration dealers. PMDG negotiates all usage contracts and licensing arrangements with agents or directly with artists. All such agreements are set in writing to mitigate misunderstandings or improper usage of the art, protecting companies from unfair litigation. Buys All Rights arrangements are constructed where appropriate.

Concept Development
Many companies aren’t large enough to sustain complete R&D or product development divisions on a full-time basis but still have a need to devise new products. PMDG is the outside arm for concept and R&D projects. Hardware, software, industrial engineering, electronic engineering, production design and even raw materials sourcing are part of our product concept development services.

At PMDG we have substantial experience in bringing products from concept through to the marketplace. This provides our clients with a thorough understanding of project needs from the outset, cutting product development time and costs. In addition we assist you in bringing your products through distribution channels and to the consumer, helping to ease inevitable stumbling blocks encountered in bringing new products up from the drawing board.

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